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Alexandra Moore

SEO Trends for 2024

Search Engine Optimization, of SEO, is the practice of improving your websites technical work, optimizing content and gaining high authority links to help raise your ranking on search engines. This can be a long process, sometimes truly never ending, because as you change to fit with current goals, the goals change and shift as the internet does.


As we move closer to 2025, make sure that you are on track with the trends for 2024 so you don't fall behind.


In a constantly changing and growing internet world, some people have started rumors that SEO is dead.

But they couldn't be more far from wrong. SEO is not dead, it is just different. In many ways the old way of doing SEO is dead, but a new type of SEO has emerged. Better, stronger, and more beneficial for humans searching the web.


Let's break down some of the top SEO trends that have emerged (or just grown) in 2024.





Visual Search in SEO

Search engines are constantly changing and adding new features. As time goes on, certain features can gain more popularity. Visual search has gained a lot of traction recently and so search engines have been investing more time and energy into optimizing those features.


Using visual search is also part of SEO, as you need to ensure your products, images and services can appear in visual search results where needed.


With the rise of tools like Google Lens, visual search is gaining momentum. Users can now search using images instead of text, making it crucial for businesses to optimize their images. High-quality images with proper alt text and structured data can help you rank in visual search results.


Voice Search in SEO

Voice search is becoming increasingly popular with the rise of smart speakers and voice assistants like Siri and Alexa. Voice searches are typically longer and more conversational than text searches, which means your SEO strategy should focus on long-tail keywords and natural language queries to capture this traffic.


Video SEO

Video content continues to dominate online engagement. With more people turning to platforms like YouTube or TikTok for answers, optimizing video titles, descriptions, and metadata is essential for SEO. Videos now often appear as featured snippets in Google search results, giving businesses another avenue for visibility.


AI Answering Queries

Artificial intelligence (AI) is now playing a major role in answering user queries directly on search results pages. Google's new generative AI is designed to provide answers to complex questions, so optimizing your content to provide in-depth and authoritative answers can help you show up in AI-powered results.


Featured Snippets

Appearing in featured snippets—the short, direct answers to search queries shown at the top of Google results—should be a key focus in your SEO strategy for 2024. Snippets offer high visibility, especially for zero-click searches, where users get the answer directly on the search page without clicking through.


Expert, High-Quality Content

Content remains king in 2024, but search engines are prioritizing E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) in ranking content. High-quality, in-depth, and authoritative content written by subject matter experts will perform better. Ensure your content demonstrates deep knowledge, is updated regularly, and is helpful to your target audience.


User Experience (UX)

Google has increasingly emphasized the importance of user experience, particularly with the Core Web Vitals update. This includes page load speed, mobile-friendliness, and interactivity. In 2024, providing a seamless, user-friendly experience is vital for improving your site's rankings and reducing bounce rates.



ai image, roadmap to seo success

Key Strategies to Implement in 2024


Leverage Google’s Generative AI

As Google's AI technology improves, businesses need to tailor their content strategies to account for AI-driven search results. Create content that answers common questions in-depth, using a clear and organized format, to increase your chances of appearing in AI-generated answers.


Optimize for Zero-Click Searches

Zero-click searches are growing, where users get answers directly on the search results page without having to visit a website. To capture this traffic, optimize your content for featured snippets, answer boxes, and provide concise, direct responses to commonly asked questions.


Consistently Publish New, Quality Content

Search engines prioritize fresh, relevant content. Make sure your blog and website are updated regularly with new, engaging posts. Stay on top of industry trends, breaking news, and user concerns, positioning yourself as a leader in your niche.


SEO Trends for 2024: What You Need to Know to Stay Ahead

ai image - staying ahead of trends, hot red sports car going fast and staying ahead

Search engine optimization (SEO) remains a cornerstone of online visibility and growth in this fast paced growing online world. As we move into 2024, businesses need to stay ahead of the latest SEO trends to ensure their websites rank high on search engines and attract the right audience. This year, SEO strategies are shifting to accommodate new technologies, user behaviors, and the changing priorities of search engines. In this blog post, we'll explore the key SEO trends for 2024, strategies to implement, and why SEO is essential for your business.



Why SEO is So Important in 2024


In an era of increased competition, AI-driven results, and changing user behaviors, SEO is more important than ever.


ai image - glasses in front of laptop screen, increased online visibility online

Here's why SEO should be a key component of your digital marketing strategy in 2024:


  1. Increased Online Visibility: SEO helps businesses appear on the first page of search results, where the vast majority of clicks occur. Without proper optimization, even the best content can get lost on page two or beyond.


  2. Enhanced User Experience: SEO is not just about keywords and backlinks—it involves improving your website's overall user experience. Fast-loading, mobile-friendly sites with easy navigation tend to rank higher and keep visitors engaged longer.


  3. Attracts Targeted Traffic: Effective SEO targets users who are actively searching for your products or services. By optimizing for relevant keywords and providing valuable content, you attract visitors who are more likely to convert into customers.


  4. Cost-Effective Marketing: SEO offers one of the best long-term returns on investment compared to other forms of marketing. Once you rank well for a keyword, you can enjoy consistent, free traffic to your site without paying for ads.


  5. Adapting to User Behavior: As voice, video, and visual search become more popular, SEO helps businesses stay ahead by ensuring their content is discoverable across all platforms and device.



How SEO Helps Companies Grow


SEO is no longer optional for businesses looking to compete in the digital landscape. By optimizing your website for search engines, you're not only increasing your chances of being discovered by potential customers but also building long-term credibility and authority.


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Companies that invest in SEO see:


  • Higher conversion rates: When your website appears in relevant searches, you're reaching users who are actively looking for what you offer.

  • Increased brand awareness: Ranking at the top of search results puts your brand in front of thousands of potential customers.

  • Better customer engagement: SEO involves improving site content, speed, and mobile optimization, leading to better user engagement and higher satisfaction.



As we move further into 2024, the SEO landscape continues to evolve. From AI-driven answers to zero-click searches, businesses need to stay updated with the latest trends and strategies to maintain a competitive edge. By optimizing your content, improving user experience, and staying informed on SEO trends like visual and voice search, you'll be well-positioned to succeed in the ever-changing world of digital marketing.


Make SEO a priority, and watch your website rise in the rankings, driving traffic, engagement, and business growth. Stay ahead of the curve with a comprehensive SEO strategy tailored to 2024's cutting-edge developments.

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