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5 Common SEO Mistakes to Avoid in 2024

If you are looking to spend your 2024 as a company, growing & evolving, you'll need to ensure you stay current on market trends and more. Avoiding mistakes where you can is bound to help you see success in the world of SEO. Below we have complied a list of 5 mistakes NOT TO MAKE in 2024!

If you are looking for professional SEO help, visit out contact page to contact our team! We'd love to set up a free consultation with you.


 

Ignoring Mobile Optimization

Ignoring mobile optimization can be a deadly mistake with your site. Majority of internet users are on a mobile device, and if your website is not optimized for them, you're in danger. With the increasing use of mobile devices, optimizing your website for mobile is crucial. Google considers mobile-friendliness as a ranking factor, and a poor mobile experience can lead to lower rankings.


Neglecting Page Speed

Slow-loading websites can negatively impact user experience and SEO rankings. Ensure that your pages load quickly by optimizing images, using browser caching, and employing other speed optimization techniques. While this can be done in multiple ways, and there are margins for error here, it is vital for success. Research page load speeds and audit your site regularly to ensure that you are getting the best version of your site in front of your readers & shoppers.


Overlooking Quality Content

Content remains a key factor in SEO. Avoid thin, low-quality content. Focus on creating valuable, relevant, and comprehensive content that addresses user intent. Google tends to favor content that provides genuine value to users. This is one valuable way to ensure that your website will rank, and stay ranking. If you are providing something of quality & substance to your users, search engines will always want them to find it.


Ignoring Technical SEO

Technical aspects of SEO, such as proper website structure, clean URL structures, sitemaps, and canonical tags, are essential. Ignoring technical SEO can hinder search engines' ability to crawl and index your site efficiently. These are major ranking factors with search engines and will show a major impact on your ranking. Ensuring these are handled and maintained is an integral part of your SEO campaign.


Not Paying Attention to User Experience User experience is essential to SEO. If users have a poor experience on your site, such as difficulty in navigation or unclear calls-to-action, it can lead to higher bounce rates and lower rankings. Focus on creating a user-friendly website, to keep people engaged and happy. MB Design takes this under every precaution, as the world shifts to a technological face. We aim to keep the humanistic qualities, and even add them back in where we can. Humanizing your site and brand can bring you a new world of interactions and build a quality following.


Remember to adapt your SEO strategy based on the latest industry updates and algorithm changes. SEO is not something you can set and forget! Regularly monitor your site's performance, stay informed about best practices, and be ready to adjust your approach accordingly.

Contact MB Design to set up a site audit and get working on a better ranking, healthier site today!

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